The key to telling Mindtree’s story was capturing the essence of why the organization was founded in the first place. Where others in the industry focused on scale, revenue and results, the Mindtree brand is about treating people like people, building lasting solutions and specializing in core centers of expertise. In a complete departure from its current identity, Mindtree embraced a new logo and visual identity system. The fresh logo, a globe of weaving strands, balances humanity with engineering precision. A vivid color palette pays homage to Mindtree’s history and diversity, while rounded letterforms in the wordmark add a natural, approachable feel. The new visual identity was paired with a bold brand voice and tagline—“Welcome to possible”—emanating Mindtree’s imagination, confidence and dedication to the success of its clients.